Middle East Call Centre Event

Middle East Call Centre 2018 - Sponsorship & Participation Options

Current Middle East Business Concerns


Variable market conditions require new ways of thinking and acting - how do we adapt and acquire those skill sets?


Traditional sales techniques no longer work and ongoing revenue form existing customers is often more important than from new customers - how do we better engage and retain customers?

New Technology

New technology is giving us many options - how do we balance adoption, RoI and rising customer expectations?

The Right Contact Centre Not Only Addresses These Challenges But Can Also Be The Change Driver For The Rest Of The Organisation

Key Areas Of Call Centre Utility & Value Creation

MECC'18 - A New, More Engaging Event To Better Address Regional Issues
Focused On

  • Learning from successful regional case studies and other proven, reliable sources
  • Highlighting excellence and outstanding performance in both captive and outsourced call centres
  • Networking with key decision makers and buyers
  • Showcasing proven technology and systems integration solutions and providers
  • Proactive pre- and post event marketing actions

MECC'18 - A Proven Option To Help You Achieve Your 2018 Marketing Goals

Key Aspects

1. Pre-Show Branding Exposure

MECC '18 participation is best viewed as a continuous, multi-month marketing intervention culminating in the grand finale of the main MECC'18 CONFEX. Depending on your choice of show participation options the sooner you sign up for MECC '18, the more exposure and show momentum you will enjoy.

2. Actionable Content - What Call Centres Need To Know & Do - Drives Participation

The MECC '18 show features the Middle East's most relevant contact centre, customer experience and outsourcing conferences inspiring, researched in-depth and regionally customized. The MECC'18 Conference set is the pre-eminent conference in the regional call centre calendar. It is where international experts, subject matter specialists and regional professionals gather to learn, explore best practice, collect new ideas, share experiences and develop their plans and tactics for ongoing improvement. As such it attracts the region's top organisations - companies that you will want to make contact and develop relationships with.

3. Networking Done Right

Introductions, presentation options, live demos and socialising at the Awards' night are just some of the myriad ways MECC '18 can help you get prospect conversations going and moving towards mutually beneficial outcomes. Nothing beats a face-to-face interaction as the way to establish your credentials and credibility as a trusted potential partner/advisor.



From high level business case justification to operational, audits and down through agent soft skills training, the need for subject matter expert guidance, advice and mentoring is clear and ongoing.


Contact Centre applications leverage many existing data sources and interfacing to these systems is a key area of concern for most organisations. Specialists in this domain are very much required and in demand.


Contact centre cloud solutions are gaining in capability, reliability and affordability - they are now a "must-consider" option for any call centre setup


New solutions in the main operating support function areas such as quality assurance, performance management and workforce management offer clear effectiveness and efficiency gains. Most contact centres need and will invest in these areas given a clear & compelling demonstration of RoI.


The region has decided, and will continue to value the self-service route as a way to reduce costs. With new mobile and A.I. options appearing, this strategy is set to continue and expand, especially in the bigger call centres such as those serving telecoms, banking and outsourcing.


The use of outsourcing is common in the region, especially with government agencies, and further strong potential is seen as organisations learn to leverage the competencies of their chosen outsourcing partners. Current regional practice leaves much room for additional value-adding activities and approaches.


Regional contact centres will continue to evolve as customer demands and expectations increase, and companies leverage the latest new concepts - ISO standards, chatbots and big data-driven performance analytics are just some of the areas regional call centres will embrace. For the regions sophisticated players only the latest and best will do.

MECC Visitors/Delegates Participation Explained

The top 10 types of job positions represented at MECC ' in previous events are :-
  1. Business Development Manager
  2. Call Centre Manager/Supervisor
  3. CEO
  4. Director
  5. General Manager
  6. Manager
  7. Managing Director
  8. Marketing Manager
  9. Sales Manager
  10. Vice President
Participants from all major market sectors in the region visit MECC. The following are some of the companies that have visited past events :

Telcos - Saudi Telecom Co, du, Etisalat, Vodafone, Batelco, Mobily KSA, Afghan Wireless, Zain Sudan, Saj Telecom, Nawras, Viva Telecom, Ooredoo.

Banking - Emirates NBD, Abu Dhabi Commercial Bank, Riyad Bank, Commercial Bank of Dubai, Citibank, RBS, Mashreq Bank, NBK, Kuwait Finance House, National Bank of Abu Dhabi, Alinma Bank KSA, HSBC, Qatar Islamic Bank, Bank Al Jazira, Dubai Islamic Bank.

Utilities, Oil, Gas - ADWEA, DEWA, FEWA, SEWA, ADDC, Saudi Aramco, SCECO. Others - Emirates Airlines, Microsoft, Dubai Police, Dubai Health Services, DHL, Jebel Ali Free Zone, King Fahad Medical City, Hamad Medical City, Aramex.



A new style of learning, connecting and moving mutual agendas forward that aims to reach out to the whole regional contact centre and outsourcing community (and especially those with current RFPs). The opportunity for networking, branding and business development is unmatched

Speaking Opportunities

Get your message across to the regions top tech professionals and your own invited guests

Post Show Follow-up

Leverage the MECC'18 attendee database to follow up show contacts and discover new opportunities

Vendor Awards

Gain the regional recognition and kudos your solutions deserve - an ideal and influential marketing tool

Pre-Show Exposure

Take advantage of pre-event options to find new prospects and generate market momentum leading upto your show participation


A range of basic and "combo" participation choices that include a meeting point station, show catalogue advertising, web presence, and a speaking slot. The new MECC Vendor Awards competition is also open to further highlight your market position and market success to date


A premium range of continuous and pro-active event association activities to enhance brand value goals and stimulate lead generation. Sponsorship options include Premium, Main Conference, Showcase, Theme and Awards - More details on request.


Particular marketing objectives can be achieved with a customized MECC '18 sponsorship package. Elements from the show participation and sponsorship options can be combined in unique ways; new marketing ideas can also be incorporated, for example, hosting key customers, extended campaigns, etc.


  • Show Catalogue Advertising
  • Email Marketing
  • Web & Newsletter Banners
  • Social Media Campaigns
  • On-site Branding
  • Vendor Awards Competition
  • Hosted/Sponsored Delegates
  • Special Offer Promotions

Why Participate At MECC '18?

  1. The most important event in the Middle East Call Centre calender
  2. The ideal new product/service launch platform
  3. An opportunity to gain ongoing market exposure.
  4. A proven forum to find new customers
  5. An effective way to leverage unique and creative marketing ideas
  6. The best way to get a clear view of what is happening in the market
  7. The ideal option to build market presence & a contact database
  8. A unique tool to generate continuous media interest

In particular the MECC'18 CONFEX will help you

  1. Build your brand
  2. Develop personal relationships with key regional players and contacts
  3. Showcase your products and services in their best light
  4. Position yourself as a subject matter expert in your specialized field of operation
  5. Correct assumptions and misconceptions about what you offer
  6. Emphasis the value-added and RoI-driven nature of your solutions
  7. Answer questions to accelerate the buying process
  8. Highlight special offers and deals

Show Marketing

A continuous, multi month marketing campaign highlighting the uniqueness and "must-attend" nature of MECC'18 - in particular, the problem-solving and tech solutions aspects of the event.

Direct Marketing - "Best-of-breed"contact centre databases, email/social media campaigns, show newsletter, conference brochure, telemarketing, PR, etc.

Web Site - Enhanced website to feature show news, sponsors/participant updates, promotions, special offers, etc.