INSIGHTS
 
MECX 2017

Middle East CX Conference

November 21-23, 2017

INSIGHTS' Middle East CX - Creating Your CX Roadmap

Day 1 - November 21, 2017 - Strategic Actions

Who Should Attend - Senior Decision Maker

Key Topics
  • Learning What Needs To Be Known
  • Choosing A CX Champion & A Cross Functional Team
  • Maintaining Active CX Project Involvement
  • Reframing The Project Aims Around Value


Enquiry


Day 2 - November 22, 2017 - Planning Process

Who Should Attend - CX Champion

Key Topics
  • Creating The Necessary Models eg. Brand, CLV, etc.
  • Clarifying Operational Issues & Analytical Details. eg. GAP, SWOT, etc.
  • Defining Your CX Brand, Standards, VoC Program & Reporting Structure
  • Ensuring Experience Optimisation
  • Use of Outsourcers


Enquiry


Day 3 - November 23, 2017 - Deployment/ Rollout

Who Should Attend - CX Team

Key Topics
  • Setting Up A Simple Touchpoint Pilot
  • Analysing Returns & Charting Expansion Paths
  • Expanding The Initiative Whilst Ensuring Valuing Returns
  • Rollout Across All Touchpoints And Channels


Enquiry




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Apply Now For The Middle East CX Awards