Your Call Centre/Customer Experience Implementation Partner

Using Intelligent Assistance & Bots To Transform Self Service

1 Day Course

Using Intelligent Assistance & Bots To Transform Self Service How Can I Help You


Next generation intelligent assistance now promises to transform customer uptake of self service. Early adopters have already succeeded in transitioning live assistance into AI enabled engagement - anything between 15%-50% of their inbound volumes depending on sector.

This dramatically changes the cost to serve model that most service organisations operate. And also meets customer expectations for low effort, always on, personalised service.

But this is not just a customer service opportunity. Any sales, marketing or customer success workflow can have IA engagement woven in. It's an upgraded capability across the customer lifecycle.

Reasons To Attend

  • I need to automate as many customer journeys as possible
  • I need to reduce operational costs while improving the customer experience
  • I need to improve the immediacy and availability of customer service to meet new expectations
  • I need to encourage more customer use of self service to reduce inbound demand for live assistance
  • I need to compare our current in house capability against latest generation of intelligent assistance
Limited Places
Note : 3 Registration For Any Single Programme
Earns 10% Discount
Avoid disappointment Register Today
Register Now

Overview Agenda

  1. Understanding the Intelligent Assistance market and its key vendors
  2. What happening at a technology level to cause this step change
  3. Why Intelligent Assistants are a self service game changer
  4. The use cases in Sales, Marketing & Service
  5. Brands with successful deployments and ROIs
  6. Design principles for successful customer uptake

Learning Experiences

  • Brainfood designed frameworks to develop new thinking and strategy
  • Regular table debates to digest and develop new ideas
  • A3 template style worksheets to capture strategy and roadmap planning
  • All masterclass slides available in original format for reference and internal educational use
  • Optional mentoring after the masterclass to help transfer new thinking to team members, critique detailed strategies as they emerge and co design associated transformation plans to help embed new competencies

Who Should Attend

Directors, Heads of Customer Service, Customer Experience or Operations who are in search of breakthrough operating models for redesigning how they deliver customer service. In particular, the need to reduce cost to serve while improving key customer expectations such as low effort, self sufficiency for many service tasks.

Limited Places
Note : 3 Registration For Any Single Programme
Earns 10% Discount
Avoid disappointment Register Today
Register Now

Your Presenter

Martin Hill-Wilson

Martin Hill-Wilson
Customer Service, Customer Experience & Social Business Strategist - Author, Keynote Speaker & Blogger, Brainfood Consulting.

Martin Hill-Wilson is a customer service and social business strategist. His company Brainfood Consulting provides customer strategy services to a range of B2B and B2C brands. Martin is also a long term member of the UK customer service community passing on his expertise as a keynote speaker and blogger.

What Others Said About This Workshop

"Very high impact & value. Great content, useful summaries, actionable"
Andrew Cleminson, Agilisys

"High value. Deep content. Worthwhile. Look forward to the next one!"
Philip Burton, Volt Delta

"Been a very insightful day. Loved it!"
David Rumble, Onconsultancy

"Really useful to keep tabs on the market"
Chetan Chhatwal, Baringa Partners

"A great session"
Spencer Brooks, Consultancy Pool

"Thanks for the session. It was REALLY valuable in content & discussion. Making sense of the new & emerging tech!"
David Hingley, Webhelp UK

"High Impact & very valuable"
Justin Miles, Baringa Partners

Limited Places
Note : 3 Registration For Any Single Programme
Earns 10% Discount
Avoid disappointment Register Today
Register Now

To Our

Problem Recognition

Call Centre Challenges & Priorities


Flags Certification

PCS Certification

Middle East Call Centre Awards 2017

Customer Middle East Portal

Like Us To Keep You Posted
Follow Us To Keep You Tweeted

Twitter #insightsme




Follow Us

INSIGHTS Middle East, P.O. Box : 28794, Dubai, UAE
Tel : 00971-4-3329211, Fax : 00971-4-3329290, Email :, Web :

Copyright © 1998-2017 INSIGHTS Middle East. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of INSIGHTS Middle East is prohibited. All brand names and product names used on these web pages are trademarks, or trade names of their respective holders.                 
Privacy Policy