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Survey Design Workshop
Nov 17-18, 2019
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Survey Data Analysis Workshop
Nov 19, 2019



Forthcoming Public Events & Seminars



Survey Design & Data Analysis Workshop

3 Day Program

Nov 17-19, 2019


Survey Design Workshop -
Nov 17-18, 2019 - Dubai, UAE - 2 Days

Event Sponsor

Question Pro

Learning Objectives - Questions Answered in the Survey Workshops

Day 1

  • Survey Project Management
    • What is a survey?
    • What are we measuring in a survey?
    • Where does a survey fit into the bigger picture of business process improvement?
    • What are the types of surveys?
  • Questionnaire Design (Instrument Design)
    • What are the steps in designing a survey instrument?
    • What are the three categories of survey questions?
    • What are the proper uses of demographic questions?
    • How can we identify the questions we need to ask about service performance?
    • Ideally, what would we like to know about each area of service performance?
    • What is a focus group? A critical incident study?
    • Why are pilot tests so critical?
    • What are the elements of a questionnaire?
    • What are typical concerns when putting together the instrument?
    • What are typical errors in question construction?
    • What types of biases can the respondent bring to the survey process?

Day 2

  • Questionnaire Design (continued)
    • What are the categories of question types?
    • What are the different types of data that survey questions might generate?
    • What are the advantages of each question type and the concerns when designing each type of question?
    • How should scales be constructed?
    • What are the options for formatting a survey?
    • What's the best way to measure Importance?
    • How can questionnaires be designed to generate more granular, actionable data?
  • Administration of the Survey Instrument
    • What are the steps in the administration process?
    • What are the different methods for administering a survey?
    • What criteria should be considered when selecting a method?
    • How does each method rate on those criteria?
    • What are common biases that can be introduced by each administration method?
    • What steps in the survey process are most amenable to automation?
    • What are survey software tools?
    • What are potential features to consider when selecting an automation tool?
    • What particular issues might I confront when surveying electronically, by hardcopy, or by telephone?
    • How is the sample actually generated?
    • How do I calculate how large a sample I need?
    • How do I determine the statistical confidence I should have in my results based on the number of responses?
    • How can I increase the response rate?
Limited Places
Note : 3 Registration For Any Single Programme
Earns 10% Discount
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Event Sponsor

Question Pro With over 2.5 million users across 100 countries, QuestionPro is a leading provider of online survey software that allows our users to generate the insights they need to make better business decisions. The software includes not only tools for creation, distribution, and analysis of surveys, but also provides a platform for polling, tablet-based mobile research, and data visualization.

Special Attendance Bonus

Question Pro Enterprise License (Full Research Suite) subscription to all the registrants for 2 months (costs $2,000 per month for one user). The users can create unlimited surveys and collect up to 2,000 responses per month.
The ability to quickly and efficiently create complex as well as simple surveys. An amazingly fast and intuitive platform for administrators to create even complex surveys with piping, logic, extraction, looping and over 40+ different question types to support a myriad models for data collection. This includes specific question types like NPS Score, Budget Models (Allocate budget over multiple options), Max Diff Scaling and also Conjoint Analysis.

Key Differentiators
  • Delightfully easy and simple to use interface to develop a survey
  • Natively support over 200 languages - with Automatic Translation options
  • Advanced Analytics - Conjoint, Max-Diff Scaling, TURF Analysis, GAP Analysis, Regression and Cross-Tabs w/ Significance Testing
  • Offline iPad / Tablet app for data-collection - With all the complex logic and parameters


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