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Survey Design Workshop
Nov 21-22, 2017
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Survey Data Analysis Workshop
Nov 23, 2017



Forthcoming Public Events & Seminars



Survey Design & Data Analysis Workshop

3 Day Program

Nov 21-23, 2017


Survey Design Workshop -
Nov 21-22, 2017 - Dubai, UAE - 2 Days

Survey Design Workshop Course Agenda

Day 1

  • Survey Project Management
    • Definition of a scientific survey and key terminology
    • Types of surveys: periodic (relationship), transaction-driven, one-time ad-hoc
    • Key stages of a survey project and requirements of the project manager
    • Factors that support success in a survey project
    • Exercise: Developing a Statement of Purpose and how it drives the project flow
  • Questionnaire Design (Instrument Design)
    • The questionnaire design process: The steps to follow
    • Types of questions: demographic, attitudinal, and attributes of the relationship being measured
    • How to identify the questions needed on the survey to achieve the research objectives:
      Role of focus groups, interviews, and other research techniques
    • Criticality of pilot testing (pre-tests)
    • Critical issues in design of a valid questionnaire:
      Identifying common errors in question construction that lead to instrumentation bias, e.g., double-barrel questions, ambiguous wording, recall expectations, loaded wording
    • Elements of a questionnaire: Introductions, instructions, initiation, section headings, and closings. Formatting a questionnaire.
    • Question sequencing and branching
    • Controlling for biases the respondent brings to the process: response bias
    • Exercises: Identifying attributes to measure on a survey and classifying them
      - Critiquing a Survey Instrument (with lots of problems)
      - Developing Scales
      - Drafting survey questions
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Note : 3 Registration For Any Single Programme
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Day 2

  • Questionnaire Design (continued)
    • Review of various question formats (open-ended text, multiple choice, ordinal, interval, and ratio) and their effective use
    • Impact of question format on data analysis potential
    • Creating interval-rating scales and anchor selection, including Likert scales (or Likert-type scales). Key considerations in scale construction.
    • Special topics: Techniques for generating actionable data and measuring importance
  • Administration of the Survey Instrument
    • Comparison of the advantages and disadvantages of the various administration methods:
      - Telephone surveys, IVR surveys, postal mail surveys, email surveys, and online web surveys (Internet surveys)
    • Discussion of administration biases and how to minimize them
    • Response rate requirements for statistically valid results
    • Statistical confidence given a number of responses
    • Create the survey sample: Review of various sampling techniques
    • Techniques to increase response rates and minimize non-response bias
    • Specific issues and concerns for telephone and online survey administration methods
  • Attendees' Questionnaire Critique
    • As a hands-on workshop, attendees are encouraged to bring a draft or sample of a survey questionnaire from their organizations. On Day 2, these instruments are critiqued by the group, delivering immediate feedback and improvement -- and allowing the group to exercise their new-found skills on real questionnaires.

    Teaching Approach. The Workshop uses lecture, discussion, and experiential exercises to provide the attendees with actionable learning that can be immediately applied back in the workplace. (People have different learning styles, so a blend of teaching styles works best.)

    Attendees of the workshop also receive a complimentary copy of Dr. Van Bennekom's Customer Surveying Guidebook.

    Limited Places
    Note : 3 Registration For Any Single Programme
    Earns 10% Discount
    Avoid disappointment Register Today
    Register Now


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