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Survey Design Workshop
Nov 17-18, 2019
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Survey Data Analysis Workshop
Nov 19, 2019



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Survey Design & Data Analysis Workshop

3 Day Program

Nov 17-19, 2019


Survey Design & Data Analysis Workshop

A 3 day program for someone responsible for conducting or overseeing a survey research program, whether the focus is customer satisfaction, employee satisfaction, training program evaluation, customer product needs, or another area where survey research is appropriate.

Presented by Dr. Frederick Van Bennekom
Nov 17-19, 2019 - Dubai, UAE

Event Sponsor

Question Pro


Limited Places
Note : 3 Registration For Any Single Programme
Earns 10% Discount
Avoid disappointment Register Today
Register Now
PROGRAMME FEE (US$)
Day 1 & 2 - Survey Design Workshop
- Nov 17-18, 2019 - Dubai, UAE (2 Days)
$2395
Day 3 - Data Analysis Workshop
- Nov 19, 2019 - Dubai, UAE (1 Day)
$1195
3 Days Attendance
- Nov 17-19, 2019 - Dubai, UAE
$3295

Do you rely on inexperienced & "numerically-challenged" researchers for

  • a comprehensive interpretation of your feedback issues
  • the design of appropriate survey instruments
  • the tuning of these instruments to the job at hand
  • performing reliable survey data analysis

Or, do you want to do a much better job of establishing a feedback management program that leverages all that needs to be heard from customers, your employees and other stakeholders?
Then You Need This Course!

Your Course Instructor

Survey Design & Data Analysis Workshop Dr. Frederick Van Bennekom developed the curriculum for this course, and he has delivered this survey workshop to classes for more than a decade. Dr. Fred has extensive experience in conducting survey programs for clients, and he has a decade of grounded experience in Digital Equipment Corporation's customer service organization. He developed operational reporting systems for first- and second-level field management as well as metrics packages for senior field service management.

Fred authored Customer Surveying: A Guidebook for Service Managers, and he has two decades of instructional experience as a professor at several Boston-area business schools teaching operations management. Fred currently teaches in the Executive MBA program at Northeastern University, Harvard University's Certificate in Management Program, and at Babson College. Read a more complete biography of Dr. Fred Van Bennekom.

You will learn how to...

  • Create a survey questionnaire design that generates more actionable & valid data
  • Use all the potential survey question formats to meet your research needs
  • Write good survey questions, especially for Likert interval rating scale questions
  • Understand statistical confidence, survey sampling & how to get higher response rates
  • Reduce the biases your current survey practices may be introducing into the survey data set, corrupting the value of the data
  • Find the full message in your survey data
  • Apply the proper statistical procedure to answer a survey research question
  • Be more efficient in doing the survey analysis
  • Determine whether a change in survey scores over time is just by chance or is a statistically significant change in operational performance
Limited Places
Note : 3 Registration For Any Single Programme
Earns 10% Discount
Avoid disappointment Register Today
Register Now

Previous Workshop Feedback

I learned a great deal that I will use immediately upon returning to work. Fred is a wonderful teacher and kept the group interested for the full duration of the course. I highly recommend the workshop to any professionals doing surveys.
-- Julie Mills, Ky. Farm Bureau Insurance

Everything was great! This was without a doubt the best workshop I have ever taken... I can't wait to go back and try the new formulas I have learned. I loved learning about how to formulate questions & surveys. This workshop was incredibly valuable! Thank you.
-- Lisa Caponiti, Wash. DC attendee

Limited Places
Note : 3 Registration For Any Single Programme
Earns 10% Discount
Avoid disappointment Register Today
Register Now


Event Sponsor

Question Pro With over 2.5 million users across 100 countries, QuestionPro is a leading provider of online survey software that allows our users to generate the insights they need to make better business decisions. The software includes not only tools for creation, distribution, and analysis of surveys, but also provides a platform for polling, tablet-based mobile research, and data visualization.

Special Attendance Bonus

Question Pro Enterprise License (Full Research Suite) subscription to all the registrants for 2 months (costs $2,000 per month for one user). The users can create unlimited surveys and collect up to 2,000 responses per month.
The ability to quickly and efficiently create complex as well as simple surveys. An amazingly fast and intuitive platform for administrators to create even complex surveys with piping, logic, extraction, looping and over 40+ different question types to support a myriad models for data collection. This includes specific question types like NPS Score, Budget Models (Allocate budget over multiple options), Max Diff Scaling and also Conjoint Analysis.

Key Differentiators
  • Delightfully easy and simple to use interface to develop a survey
  • Natively support over 200 languages - with Automatic Translation options
  • Advanced Analytics - Conjoint, Max-Diff Scaling, TURF Analysis, GAP Analysis, Regression and Cross-Tabs w/ Significance Testing
  • Offline iPad / Tablet app for data-collection - With all the complex logic and parameters


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