For Profit

Raising Your Profile
In The Middle East Market


Oct 27-28, 2021 | DUBAI, UAE

How to position your company in today’s crowded Contact Centre market so that you differentiate yourself clearly, participate competitively in the same opportunities as established incumbents, and win new customers

Covid notwithstanding, the Middle East Contact Centre market is not without its challenges-demanding, cost-conscious and connection-driven are just some of the terms people have used, and many new entrants, and even existing ones, have suffered along the way and given up as a result.

Apart from identifying and engaging with real decision makers the misalignment between customer expectations and what a vendor delivers is usually the problem, Invariably, the client does not define his needs clearly enough in the first place, the vendor is too eager to get the business started, and when the inevitable “new” requirements appear, the “stand-off” begins.

Middle East Market - Growing In The “New Normal”

Executive Guidance

Middle East Call Centre Conference
Regional decision makers are conservative by nature so be prepared to invest in education, and the more ROI proof that you can provide for your solution the better

Planning To The Fore

Middle East Call Centre Conference

Technology in the region is a major area of focus and the easier you can make it to replace/upgrade an organisations current investment with a state-of-the-art digital product, the sooner you can gain market traction. Making the most of existing equipments in the new setup is often key here.

Changing Nature
of Business

Middle East Call Centre Conference

Being customer-driven, and customer-focused thinking are relatively new concepts for the region – so handling this paradigm shift is paramount. New strategies to understand customer journeys, and to create branded customer experience to drive the desired customer purchasing and advocacy behaviours will help to position your organisation optimally.


Performance Management​

Low level KPI’s such as occupancy, calls per agent and even SLO are out these days in favor of more customer, results-oriented metrics. Increasingly FCR, NPS, CSAT, CES and CLV and how these metrics relate to financial outcomes are the factors driving contact centre manager decision making at present.

The Region Needs Competent Solutions Providers
& Value-Adding Partners Not Box Shifters!

Other Questions You May Be Asking

Middle East Market

Middle East Market

What do we need to know about the market and it’s opportunities

Marketing Targeting

Target Marketing
How do I ensure my marketing dollars are targeted at the right people?

An Up-to-date
Prospect Database

An Up-to-date Prospect Database​
How do I add to and/or start my prospect database for post-show follow-up & future promotions?

Arranging Face-to-Face Meetings

Arranging Face-to-Face Meetings

Which is the best independent, regional contact centre event to meet quality prospects?

Hot Issues

Hot Issues

Which areas of opportunity and technologies are capturing most mindshare and investments at present?

Finding Reseller Partners

My sales model is indirect. What’s a proven way to identify and sign up competent, well-established partners?

Announcing MECC’2021

The Regions Leading Independent Contact Centre Event For Vendors & Resellers Looking To Boost Their Sales Pipeline & Market Presence

Becoming A MECC’21 Participant Allows You To

Enhance Your Regional Brand Profile & Value Preposition

Participate In Pre-Event Marketing Activities Designed To Generate Solid Leads

Set Up Face-to-Face Interactions To Further Advance & Build Client Relationships

Develop Your Credentials As A Subject Matter Expert So That You Can Become A Trusted Advisor

Correct Misplaced Assumptions & Misconceptions About What You Offer In Order To Move The Sales Process Forward

Launch New Products/Services So That You Satisfy The Regional Need To Have The Most Up-To-Date Solutions

Showcase Your Products/Services In Their Best Light So That You Can Emphasise The Major Value & ROI Options On Offer

Build Your Regional Database To Make The Most Of Your Post-Show Follow-Up & Ongoing Follow-On Activities

+ Leverage MECC’21 To Create Ongoing PR & Social Media Converage

“Altitude have been perennial participants at the annual MECC event since we first arrived in the region. Not only can we leverage the show to highlight our latest market successes but it also acts as a convenient platform on which we can announce our new product/service features and benefits. There is nothing else like MECC in the region and it remains the industry’s main annual call centre meeting, learning and networking show”
Altitude software

Altitude software

“MECC is part of the regional call centre fabric and is the only event that truly addresses what is actually going on in our industry. MECC ensures we all stay up to date with emerging trends whilst also, through the MECC Awards, recognising both individuals and companies that are standing out in their markets. Cupola always looks forward to participating in MECC each year, as each one, in keeping with our dynamic industry, brings it’s own new innovations and (pleasant) surprises”
Cupola Group MEA

Cupola Group MEA

MECC’2021 Features

The Most Credible Learning & Meeting Fixture In The Annual ME Call Centre Industry

The Most Credible Learning & Meeting Fixture In The Annual ME Call Centre Industry

The Most Credible Learning & Meeting Fixture In The Annual ME Call Centre Industry

The Most Credible Learning & Meeting Fixture In The Annual ME Call Centre Industry

The Most Credible Learning & Meeting Fixture In The Annual ME Call Centre Industry

The Most Credible Learning & Meeting Fixture In The Annual ME Call Centre Industry

Pre-Event Options - Brand Enhancement, Lead Generation & More!



Network, Participate In The Regional Agenda, Encourage Customer Participation in the Problem Solver Awards, (To Gain Success Story Recognition), Sponsor To Increase Brand Awareness



Network, Encourage Customer Participation In The Main Awards Competition (To Gain Success Story Recognition), Sponsor To Increase Brand Awareness, Celebrate With Clients On The Night


CC Recharge

Network, Invite Clients & New Prospects To Hear You Present & Reinforce Your Subject Matter Credentials. Choose A Preferential Time Slot.


Network, Showcase New Products, Services & Special Show Offers & Discounts, Find New Contacts, Stand Out From Your Competitors

Post-Event Actions - Followup Email Database, Lead Processing, & More!



Cloud Options

Contact centre cloud solutions are gaining in capability, reliability and affordability – they are now a “must-consider” option for any new and existing call centre setup


Systems Integration

Contact Centre applications leverage many existing data sources and interfacing to these systems is a key area of concern for most organisations. Specialists in this domain are very much required and in demand.



The use of outsourcing is common in the region, especially with government agencies, and further strong potential is seen as organisations learn to leverage the competencies of their chosen outsourcing partners. Current regional practice leaves much room for additional value-adding activities and approaches. 



Proven solutions in the main operating support function areas such as quality assurance, performance management and workforce management offer clear effectiveness and efficiency gains. Most contact centres need and will invest in these areas given a clear & compelling demonstration of RoI.


Self Service

The region has decided, and will continue to value the self-service route as a way to reduce costs. With new mobile and A.I. options appearing, this strategy is set to continue and expand, especially in the bigger call centres such as those serving telecoms, banking and outsourcing.



From high level business case justification to operational audits and down through agent soft skills training, the need for subject matter expert guidance, advice and mentoring is clear and ongoing.


CX Solutions

Customer Experience (CX) expertise and solutions are needed more than ever as the region looks to catch up with the rest of the world and customize what is required to Middle East practices and aspirations



Talk of new technology such as RPA and Chatbots is rampant in the region but little has been achieved to date. Expertise and education will definitely help here as areas for adoption and application become clearer and the cost savings/customer benefits start to appear.


The Longest-Running Regional Call Centre Show.
MECC, annually, has run for over 20 years and boasts unmatched regional recognition and utility.


The Only Independent Contact Centre Forum.
Free of sales pitches and outmoded thinking, the MECC Conference is totally focused on providing clear, relevant and actionable guidance to key decision makers and buyers.

MECC Is A Multi-Faceted Event.
A world-class conference, a free-to-attend exhibition and the regions #1 Awards competition create multiple prospect and customer relationship building opportunities

MECC Offers A Unique Pre-Show
Marketing Platform.

Brand profile enhancement and lead generation activities are attractive options for MECC participants

Multiple Customer Relationship Building Tactics.
Sponsored Conference passes, exhibition invites, speaking session invitations all allow you to reinforce your credentials and understand customer requirements more clearly

MECC Visitors/Delegates Participation Explained

The top 10 types of
job positions represented at MECC in previous events are :-

  • Business Development Manager
  • Call Centre Manager/Supervisor
  • CEO
  • Director
  • General Manager
  • Manager
  • Managing Director
  • Marketing Manager
  • Sales Manager
  • Vice President

Participants from all major market sectors in the region attend MECC. These are some of the companies that have visited past events :

Telcos - Saudi Telecom Co, du, Etisalat, Vodafone, Batelco, Mobily KSA, Afghan Wireless, Zain Sudan, Saj Telecom, Nawras, Viva Telecom, Ooredoo.

Banking - Emirates NBD, Abu Dhabi Commercial Bank, Riyad Bank, Commercial Bank of Dubai, Citibank, RBS, Mashreq Bank, NBK, Kuwait Finance House, National Bank of Abu Dhabi, Alinma Bank KSA, HSBC, Qatar Islamic Bank, Bank Al Jazira, Dubai Islamic Bank.

Utilities, Oil, Gas - ADWEA, DEWA, FEWA, SEWA, ADDC, Saudi Aramco, SCECO.

Others - Emirates Airlines, Microsoft, Dubai Police, Dubai Health Services, DHL, Jebel Ali Free Zone, King Fahad Medical City, Hamad Medical City, Aramex.

MECC’2021 Options

Choose from a wide range of lead-generating,
profile-enhancing and customer engagement-driving options



Meeting Point Station
+ Catalogue


Basic Package
+ Speaking Slot
+ Conference Passes


Combo Package
+ 2 Email Lead
+ SM Posts
+ Show Website Presence




Event Branding


Lead Generation

Email Campaigns
Social Media Posts
Show Newsletters

Sponsorship Levels






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