Positioning
For Profit
Raising Your Profile
In The Middle East Market
MIDDLE EAST CALL CENTRE (MECC) 2022
Oct 12-13, 2022 | DUBAI, UAE
How to position your company in today’s crowded Contact Centre market so that you differentiate yourself clearly, participate competitively in the same opportunities as established incumbents, and win new customers
Covid notwithstanding, the Middle East Contact Centre market is not without its challenges-demanding, cost-conscious and connection-driven are just some of the terms people have used, and many new entrants, and even existing ones, have suffered along the way and given up as a result.
Apart from identifying and engaging with real decision makers the misalignment between customer expectations and what a vendor delivers is usually the problem, Invariably, the client does not define his needs clearly enough in the first place, the vendor is too eager to get the business started, and when the inevitable “new” requirements appear, the “stand-off” begins.
Middle East Market - Growing In The “New Normal”
Executive Guidance
Digital
Transformation
Planning To The Fore
Technology in the region is a major area of focus and the easier you can make it to replace/upgrade an organisations current investment with a state-of-the-art digital product, the sooner you can gain market traction. Making the most of existing equipments in the new setup is often key here.
Changing Nature
of Business
Being customer-driven, and customer-focused thinking are relatively new concepts for the region – so handling this paradigm shift is paramount. New strategies to understand customer journeys, and to create branded customer experience to drive the desired customer purchasing and advocacy behaviours will help to position your organisation optimally.
Performance
Management
Low level KPI’s such as occupancy, calls per agent and even SLO are out these days in favor of more customer, results-oriented metrics. Increasingly FCR, NPS, CSAT, CES and CLV and how these metrics relate to financial outcomes are the factors driving contact centre manager decision making at present.
The Region Needs Competent Solutions Providers
& Value-Adding Partners Not Box Shifters!
Other Questions You May Be Asking
Middle East Market
Understanding
What do we need to know about the market and it’s opportunities
Marketing Targeting
An Up-to-date
Prospect Database
Arranging Face-to-Face Meetings
Which is the best independent, regional contact centre event to meet quality prospects?
Hot Issues
Which areas of opportunity and technologies are capturing most mindshare and investments at present?
Finding Reseller Partners
My sales model is indirect. What’s a proven way to identify and sign up competent, well-established partners?
Announcing MECC’2022
The Regions Leading Independent Contact Centre Event For Vendors & Resellers Looking To Boost Their Sales Pipeline & Market Presence
Becoming A MECC’22 Participant Allows You To
Enhance Your Regional Brand Profile & Value Preposition
Participate In Pre-Event Marketing Activities Designed To Generate Solid Leads
Set Up Face-to-Face Interactions To Further Advance & Build Client Relationships
Develop Your Credentials As A Subject Matter Expert So That You Can Become A Trusted Advisor
Correct Misplaced Assumptions & Misconceptions About What You Offer In Order To Move The Sales Process Forward
Launch New Products/Services So That You Satisfy The Regional Need To Have The Most Up-To-Date Solutions
Showcase Your Products/Services In Their Best Light So That You Can Emphasise The Major Value & ROI Options On Offer
Build Your Regional Database To Make The Most Of Your Post-Show Follow-Up & Ongoing Follow-On Activities
+ Leverage MECC’22 To Create Ongoing PR & Social Media Converage
“Altitude have been perennial participants at the annual MECC event since we first arrived in the region. Not only can we leverage the show to highlight our latest market successes but it also acts as a convenient platform on which we can announce our new product/service features and benefits. There is nothing else like MECC in the region and it remains the industry’s main annual call centre meeting, learning and networking show”
Altitude software
“MECC is part of the regional call centre fabric and is the only event that truly addresses what is actually going on in our industry. MECC ensures we all stay up to date with emerging trends whilst also, through the MECC Awards, recognising both individuals and companies that are standing out in their markets. Cupola always looks forward to participating in MECC each year, as each one, in keeping with our dynamic industry, brings it’s own new innovations and (pleasant) surprises”
Cupola Group MEA
MECC’2022 Features
The Most Credible Learning & Meeting Fixture In The Annual ME Call Centre Industry
The Most Credible Learning & Meeting Fixture In The Annual ME Call Centre Industry
The Most Credible Learning & Meeting Fixture In The Annual ME Call Centre Industry
The Most Credible Learning & Meeting Fixture In The Annual ME Call Centre Industry
The Most Credible Learning & Meeting Fixture In The Annual ME Call Centre Industry
The Most Credible Learning & Meeting Fixture In The Annual ME Call Centre Industry
Pre-Event Options - Brand Enhancement, Lead Generation & More!
CONFERENCE
Network, Participate In The Regional Agenda, Encourage Customer Participation in the Problem Solver Awards, (To Gain Success Story Recognition), Sponsor To Increase Brand Awareness
AWARDS
Network, Encourage Customer Participation In The Main Awards Competition (To Gain Success Story Recognition), Sponsor To Increase Brand Awareness, Celebrate With Clients On The Night
CC RECHARGE
Network, Invite Clients & New Prospects To Hear You Present & Reinforce Your Subject Matter Credentials. Choose A Preferential Time Slot.
CONFEX
Network, Showcase New Products, Services & Special Show Offers & Discounts, Find New Contacts, Stand Out From Your Competitors
Post-Event Actions - Followup Email Database, Lead Processing, & More!
EXTENSIVE, ACROSS-THE-BOARD REGIONAL OPPORTUNITIES IN
CLOUD OPTIONS
Contact centre cloud solutions are gaining in capability, reliability and affordability – they are now a “must-consider” option for any new and existing call centre setup
SYSTEMS
INTEGRATION
Contact Centre applications leverage many existing data sources and interfacing to these systems is a key area of concern for most organisations. Specialists in this domain are very much required and in demand.
OUTSOURCING
The use of outsourcing is common in the region, especially with government agencies, and further strong potential is seen as organisations learn to leverage the competencies of their chosen outsourcing partners. Current regional practice leaves much room for additional value-adding activities and approaches.
EFFICIENCY/PRODUCTIVITY
TOOLS & TACTICS
Proven solutions in the main operating support function areas such as quality assurance, performance management and workforce management offer clear effectiveness and efficiency gains. Most contact centres need and will invest in these areas given a clear & compelling demonstration of RoI.
SELF-SERVICE/
AUTOMATION
The region has decided, and will continue to value the self-service route as a way to reduce costs. With new mobile and A.I. options appearing, this strategy is set to continue and expand, especially in the bigger call centres such as those serving telecoms, banking and outsourcing.
TRAINING/
CONSULTANCY
From high level business case justification to operational audits and down through agent soft skills training, the need for subject matter expert guidance, advice and mentoring is clear and ongoing.
CX SOLUTIONS
Customer Experience (CX) expertise and solutions are needed more than ever as the region looks to catch up with the rest of the world and customize what is required to Middle East practices and aspirations
AI/CHATBOTS/
ANALYSIS
Talk of new technology such as RPA and Chatbots is rampant in the region but little has been achieved to date. Expertise and education will definitely help here as areas for adoption and application become clearer and the cost savings/customer benefits start to appear.
5 REASONS TO PARTICIPATE IN MECC’22
The Longest-Running Regional Call Centre Show.
MECC, annually, has run for over 20 years and boasts unmatched regional recognition and utility.
The Only Independent Contact Centre Forum.
Free of sales pitches and outmoded thinking, the MECC Conference is totally focused on providing clear, relevant and actionable guidance to key decision makers and buyers.
MECC Is A Multi-Faceted Event.
A world-class conference, a free-to-attend exhibition and the regions #1 Awards competition create multiple prospect and customer relationship building opportunities
MECC Offers A Unique Pre-Show
Marketing Platform.
Brand profile enhancement and lead generation activities are attractive options for MECC participants
Multiple Customer Relationship Building Tactics.
Sponsored Conference passes, exhibition invites, speaking session invitations all allow you to reinforce your credentials and understand customer requirements more clearly
MECC Visitors/Delegates Participation Explained
The top 10 types of
job positions represented at MECC in previous events are :-
- Business Development Manager
- Call Centre Manager/Supervisor
- CEO
- Director
- General Manager
- Manager
- Managing Director
- Marketing Manager
- Sales Manager
- Vice President
Participants from all major market sectors in the region attend MECC. These are some of the companies that have visited past events :
Banking - Emirates NBD, Abu Dhabi Commercial Bank, Riyad Bank, Commercial Bank of Dubai, Citibank, RBS, Mashreq Bank, NBK, Kuwait Finance House, National Bank of Abu Dhabi, Alinma Bank KSA, HSBC, Qatar Islamic Bank, Bank Al Jazira, Dubai Islamic Bank.
Utilities, Oil, Gas - ADWEA, DEWA, FEWA, SEWA, ADDC, Saudi Aramco, SCECO.
Others - Emirates Airlines, Microsoft, Dubai Police, Dubai Health Services, DHL, Jebel Ali Free Zone, King Fahad Medical City, Hamad Medical City, Aramex.
MECC’2022 Options
Choose from a wide range of lead-generating,
profile-enhancing and customer engagement-driving options
Packages
Basic
+ Catalogue
Combo
+ Speaking Slot
+ Conference Passes
Advanced
+ 2 Email Lead
Generation/Webinars
+ SM Posts
+ Show Website Presence
Options
Advertising
Web
Email
Magazine
Site
Event Branding
Banners
Nomadics
Digital
Pre-Event
Lead Generation
Email Campaigns
Social Media Posts
Webinars
Show Newsletters
Sponsorship Levels
Theme
Showcase
Conference
Awards
